Impact Starts With Story—Good Design Tells It Clearly. Whatever it is, how you tell your story online makes all the difference.
At CIBC, I contributed to the design and delivery of user-centric digital banking experiences. I utilized Figma to develop intuitive, accessible, and visually consistent user interfaces aligned with the bank’s brand standards. Working in an agile environment, I leveraged Jira to manage tasks, track progress, and collaborate effectively with cross-functional teams, ensuring the timely delivery of high-quality design assets.
My proficiency in Adobe Experience Manager (AEM) played a key role in building and maintaining seamless web experiences across various digital platforms. I worked closely with content authors and developers to implement responsive design solutions, optimize user flows, and support the integration of personalized content strategies.
This role strengthened my ability to translate complex financial services into simplified digital journeys, improving usability and enhancing the overall customer experience.
support network for indigenous women & women of color
I specialize in content review and optimization, with a sharp focus on accuracy, cultural sensitivity, and brand consistency. My work ensures that every piece of content—whether written, visual, or digital—resonates authentically with its intended audience, while maintaining clarity and impact. I bring a critical lens to storytelling, helping organizations avoid missteps and build genuine connections through inclusive, thoughtful communication.
In addition to my content work, I have extensive experience planning and executing BIPOC-centered events across Canada. From intimate community gatherings to national-scale initiatives, I design experiences that celebrate, empower, and amplify the voices of BIPOC individuals. My approach weaves strategy with cultural insight to create events that are not only engaging but deeply meaningful to the communities they serve.
By combining content expertise with a community-driven mindset, I aim to create spaces—both digital and physical—where representation, belonging, and impact take precedence.
By strategically leveraging brand toolkits—including thoughtfully curated colour palettes, typography systems, iconography, and pre-designed UI components—I helped develop a distinctive and cohesive visual identity tailored to the client’s goals. These toolkits served as the foundation for creating a visual language that was both consistent and flexible across various digital and print platforms.
Working closely with stakeholders, I ensured that all design elements aligned with the client’s core brand values, voice, and expectations of the target audience. This approach enabled us to maintain a consistent aesthetic and tone across all our websites, social media, presentations, marketing collateral, and internal communications.
By integrating design systems with strategic intent, the end result was not only visually impactful but also functionally scalable, allowing the client to communicate clearly, build brand recognition, and foster meaningful engagement with their audience.
I utilized comprehensive brand toolkits—featuring curated colour palettes, pre-designed components, and typography systems—to craft a distinct, unified visual identity tailored specifically to the client’s needs. These foundational elements allowed me to design with both creativity and consistency, ensuring that every touchpoint reflected the brand’s essence.
Throughout the project, I maintained a cohesive and impactful aesthetic across all platforms and materials, including digital interfaces, print collateral, and social media assets. By thoughtfully aligning visual design with the brand’s core values, tone, and target audience, I helped strengthen brand recognition and deliver a seamless user experience.
This approach not only elevated the overall visual presence of the brand but also enabled scalability and flexibility—empowering the client to grow their presence without compromising consistency or authenticity.
